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Today is now AnyDay: Empowering Employers with On-Demand, Instant Payments for their Team’s Hard-Earned Pay

Today is now AnyDay! Read more to learn about these changes & how it will impact our business.
By
AnyDay Financial
January 23, 2024
3
min read

As a financial technology company and fintech leader in real-time payments innovation, we are dedicated to continuously evolving our platform to help service businesses thrive. How do we do this? By helping recruitment and retention-challenged organizations prioritize their number one asset — their employees 🙌

On the heels of our acquisition of cloud-based issuer-processor QRails in August 2023, our instant payments brand Today (formerly TipsToday) has undergone a brand transformation!  

We are thrilled to announce that Today is now officially AnyDayTM.

Our enhanced technology and new brand identity empowers companies that continuously face unprecedentedly high turnover challenges, by offering employees more control over the timing, frequency and method of receiving their hard-earned money.

From TipsToday ➡ Today ➡ AnyDay — Our Journey

From our humble beginnings serving hospitality and service-based businesses, we’ve committed ourselves to evolve our solutions to better serve the needs of our clients and their employees. 

We started out as TipsToday, empowering restaurant chains, hotels, other hospitality and service-focused businesses with a compliant, cost-effective, operationally efficient and digital-first alternative to cash and other slower payment methods.

We then evolved into the Today brand, helping businesses outside of hospitality with real-time digital payouts of not just tips and gratuities, but also bonuses, commissions, company expenses and other forms of employee payouts. We also enhanced our offering to include HR technology-focused features that help improve the financial, physical and mental well-being of employees, including budgeting tools, virtual health care and much more. 

What to Expect with the new AnyDay brand identity

The rebranding from Today to AnyDay marks the beginning of an exciting new journey. While we prepare for a significant feature launch in the very near future (stay tuned 👀), the immediate changes are the transition of our brand name, visual identity and website - aligning more cohesively with our company’s mission.

AnyDay's Mission:

Transforming the way businesses distribute, access and manage earnings for operational efficiency. We provide employers a retention-first payment solution that empowers employees with financial flexibility, control, and peace of mind to support their financial well-being.

As we embrace this exciting new chapter, we want to express our gratitude for the continued trust and partnership of our clients and their teams. The rebranding from Today to AnyDay signifies a commitment to innovation and a proactiveness of the evolving needs of our partners and their teams. Employers continue to face staff and operational challenges that impede their ability to improve profitability and thrive.

Digital transformation and specifically leveraging financial technology, with the advantages of operational automation at scale, is now table stakes to ensure the sustained success of an organization. We recognize the important part we play in supporting businesses and their teams and we will continue to advocate for innovative solutions that seek to improve the day-to-day operations of employers and their teams.

Up next - an exciting new feature launch that promises to bring even more value to our payments experience. Thank you for choosing us as your payments partner and welcome to AnyDay 🎉

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AnyDay Financial